“Our @DellOutlet is now close to 1.5 million followers on Twitter, and back in June we indicated that @DellOutlet earned $3 million in revenue from Twitter. Today it’s not just Dell Outlet [IDRX rdel] having success connecting with customers on Twitter. In total, Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue,” Dell‘s Lionel Menchaca has revealed in a blog post.
“In fact our Brazilian and Canadian accounts are growing rapidly too — and it was Canadian tweeters who asked to make sure Dell Canada came online to Twitter,” he continues. “Dell Canada responded because the team heard our customers. In less than a year, @DellnoBrasil has already generated nearly $800,000 in product revenues. Similarly, @DellHomeSalesCA has surpassed $150,000 and is increasing at notable pace.”
For the future, Menchaca says that Dell now plans to:
- Streamline its presence in social media networks, create meaningful content for customers and continue to increase connections with them in those places
- Focus on building a tighter integration between Dell.com, Support.Dell.com, Dell Community sites and the firm’s presence in social networks
- Continue its focus on scaling support of social media initiatives into Dell’s business units
“Executing against all those strategies will take a lot more effort and collaboration between many departments within the company,” he explains. “For Dell (or any company for that matter), isolated social media efforts won’t lead to long-term success in this space.”