Dell has made a total of $3 million in sales from its @DellOutlet Twitter account since starting to tweet in June 2007, the company has reported.
Dell uses the @DellOutlet account to promote special offers and to respond to queries. “We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well,” according to the company’s Direct2Dell blog. “We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales.”
Full details of Dell’s performance on Twitter are available on the Direct2Dell blog.