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Demetrius Williams

Demetrius Williams


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GUEST COMMENT How to localise your customer service approach to better serve your European customers

GUEST COMMENT How to localise your customer service approach to better serve your European customers

Customers need to be reassured that help will be on hand once they make a purchase. In fact, in a survey of customers in France, Germany, Italy, the US, the UK and Australia, 40% said they expect to access help online within five minutes, while 31% expect it immediately.

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