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EDITORIAL How responding to consumer demand is driving responsible ecommerce

07 Aug 2020by Chloe Rigby

GUEST COMMENT Hybrid retail in the next phase

07 Aug 2020by Chris Purcell

GUEST COMMENT Turning resilience into long term revenue

06 Aug 2020by Terry Hunter

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How are customer expectations changing in a digital post-pandemic world? Study

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How PepsiCo uses ecommerce to learn about its European customers and how they like to buy

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GUEST COMMENT How to localise your customer service approach to better serve your European customers

Guest Comment | 02 Nov 18

Customers need to be reassured that help will be on hand once they make a purchase. In fact, in a survey of customers in France, Germany, Italy, the US, the UK and Australia, 40% said they expect to access help online within five minutes, while 31% expect it immediately.

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