The RetailX Top250 Brand Index (RXBX) Report is now in its third year. Based on research conducted for the InternetRetailing Europe Top500, it focuses in on both Europe’s retail brands and consumer brands selling directly to the public.
As business continue to adjust to the demands of millennial consumers, they must also consider the expectations of Generation Z. Don Brenchley, Director of Industry Strategy, LLamasoft, explores how brands can cater to the needs of the new kids on the block.
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