Though it might be hard to admit, the customer is king and we are mere street sellers vying for his attention. He is digitally savvy and frivolous to boot, saving true loyalty for exceptional experiences that genuinely delight him. So, all too aware that loyalty is the goal, where do retailers begin in their enchantment of the king?
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.