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Duncan Hendy

Duncan Hendy


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GUEST COMMENT Earning loyalty by enchanting the king

GUEST COMMENT Earning loyalty by enchanting the king

Though it might be hard to admit, the customer is king and we are mere street sellers vying for his attention. He is digitally savvy and frivolous to boot, saving true loyalty for exceptional experiences that genuinely delight him. So, all too aware that loyalty is the goal, where do retailers begin in their enchantment of the king?

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