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EDITORIAL M&S, Joules, BEAUTY BAY and John Lewis on forming new partnerships for customer engagement, plus InternetRetailing launches its first RetailCraft podcast

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Life and the news cycle both slow down in the summer, giving InternetRetailing readers the chance to catch up on some stories that may have slipped past during the year. This year we’re marking each of the six core summer holiday weeks by focusing on our core InternetRetailing themes and revisiting some of the ways that we’ve explored those themes in print. We’re reviewing, reconsidering and refreshing some of the critical lessons, practical examples, and ideas that could work for others just as well as they already have for IRUK Top500 retailers.

This week we are focusing on The Customer, and we’ll be turning our attention to Merchandising, Mobile & Crosschannel, Operations & Logistics and Strategy & Innovation over the coming weeks.

In today’s InternetRetailing newsletter we’re delighted to announce our first two episodes of the RetailCraft podcast featuring Heals and the Rug Company.

Today we cover M&S using customers’ taste to shape its collections thanks to the partnership with First Insight and Joules reports fast growing online and international sales due to its multichannel strategy.

Meanwhile, BEAUTY BAY, cosmetics retailer launches a ’buy-now-pay-later’ service in partnership with Klarna and Fulton Foods introduces the Star Bargains discount website to target UK and overseas customers.

We also report on John Lewis’s delivery and collection methods that form an important part of their customer experience.

Today’s guest comment comes from Philip Rooke who discusses how to harness internal disruption and grow your business as we deliver four approaches to customer engagement and the power of data-driven insight.

We conclude this week’s thematic focus on the customer as we see retailers adjusting their operations to a customer-first approach. We also see retailers extending their reach by forming useful partnerships that either improve their existing services or introduce new useful capabilities that bring ease and convenience of shopping.

RetailCraft podcast 

Find out more about the first two episodes of InternetRetailing’s RetailCraft podcasts featuring Heals and the Rug Company.

RetailCraft 01 – David Kohn of Heals – “probably the most skeptical man in the industry”? Surely not!

RetailCraft 02 – Sarah Stagg of The Rug Company and the 2018 IREU Top500



Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page.

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