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EDITORIAL TikTok Shopping pilot launches; British Land focuses on urban logistics

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In today’s InternetRetailing newsletter we’re reporting on the latest mobile and social commerce news. TikTok Shopping has been unveiled this week, courtesy of a new pilot that’s being operated via Shopify and enables both retailers and content creators to sell directly to their followers on the social media platform at a time when, Shopify figures suggest, social commerce is now growing quickly. 

Instagram is now recruiting for a mentoring programme that promises to help five UK small businesses get up to date both with social commerce and engaging with customers via that platform. 

Tesco has news that one year in, its partnership with the Olio food waste app has saved 5m meals from going to waste. The supermarket’s use of the Olio scheme acts as a way to dispose of food that charities involved in its FareShare operation were unable to collect. Overall, Tesco says it has not sent food waste to landfill since 2009.

And we report today as Toolstation launches a new customer app that it says gives shoppers the easiest and fastest way yet of buying from it. Features include fast search, fast delivery and fast payment. 

Today we also report as British Land recalibrates its retail strategy and invests in sites suitable for urban logistics hubs that could help online retailers or delivery apps offer ever faster fulfilment. And we report on the Body Shop’s new recycling programme that focuses on hard-to-recycle beauty products. 

In today’s guest comment, Samuel Cane of Astound Commerce advises on creating a customer experience that is true to your brand. 

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