Connected commerce: international multichannel trade in a post-Brexit era
There's an international theme to today's InternetRetailing newsletter, where we report both on a surge
in international orders in June and the move by Czech retailer Alza to focus
on the UK as a potential new market. It's an interesting juxtaposition: shoppers seem to be buying from UK retailers because prices are currently lower thanks to the fall in value of sterling. But Alza seems to be looking beyond that short-term position, seeing future growth in this market of keen shoppers despite its exit from the EU.
Further afield, our guest comment comes from Dave Anderson of Dynatrace
, who considers common mistakes – and how to avoid them – when selling into China.
Today we also report on UKCA data that plots the growth
of online sales using payment cards, while M-Retailing editor Paul Skeldon takes a mobile-tinged look ahead
to this autumn's Internet Retailing Conference.
How do leading digital merchandisers do it? We've rounded up 12 approaches
used by IRUK Top500 retailers on their websites.Our webinars
We've a number of InternetRetailing webinars coming up. Lisa Templeton of PFS will join us early next month for an expert advice session on SEO. The Forward-thinking marketer's cheat sheet to SEO is at 2pm on September. Click here
to find out more and to sign up
for the free event.
The following week we're joined by James Lovell, European retail solutions leader at IBM, to hear how leading brands are using technology to develop a relevant and personalised customer experience. Learn how Homebase and Boots are developing a personalised customer experience in 4 steps with IBM is at 2pm on September 13. Click here
to find out more and sign up for the free webinar
And on September 22, we hear from Luca Benini, SVP, GM EMEA at Olapic, to get the bottom line on user-generated content and images. He'll be talking through key research findings on this kind of content in the webinar. What makes UGC relevant for retail is at 2pm on September 22. Click here
to find out more and to register
for the free event.
Click to visit the Internet Retailing webinars page
to catch up on the latest webinars, which are also available to view again on the IRTV channel
The 11th InternetRetailing Conference and second eDelivery Conference take place this October. Information and tickets are now available for the two events here