Countdown to Black Friday now well underway
In today's InternetRetailing newsletter, we're reporting in the wake of Singles Day and as Black Friday approaches. Alibaba says
goods worth £14bn change hands during its Singles Day shopping event, 32% more than a year ago. Does that signal ever-rising sales on Black Friday?
A study from the Royal Mail suggests those who are already interested in Black Friday will be keen to shop, while
a survey from One Hour Translation suggests 27% of UK shoppers will buy on the day. Further analysis from Hitwise suggests
shoppers will be staying up late in order to get their bargains. That all suggests significant interest, but this year retailers will be weighing that against whether those sales come at too high a cost. An LCP Consulting study suggests
that 61% of UK retailers now believe that Black Friday is both unprofitable and unsustainable.
Whatever retailers decide, if customers want to buy on Black Friday the chances are that traders will see high levels of traffic on the day, and today's guest comment comes from Mark Denton of Aptos Retail
who considers how retailers can best manage peak trading across channels.
Today we also report as Shop Direct announces
a new London hub, the next step in its ambition of becoming a world-class digital retailer. Our webinars
Our next webinar is in December when Digital River global strategy specialist Howard West will share strategies for expanding online businesses globally. He'll be considering key areas from language and payments through to fulfilment and the customer experience, illustrated with real life examples. E-Commerce: strategies to expand your international presence
is at 2pm on December 8. Click here
to find out more and register for the free event
Click to visit the Internet Retailing webinars page
to catch up on the latest webinars, which are also available to view again on the IRTV channel