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Digital high streets could revolutionise the way we shop

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Digital high streets could revolutionise the way we shop
Digital high streets could revolutionise the way we shop
The need to take online retailing very seriously indeed is underlined in today's retail sales figures from the BRC, which show how much the retail industry now relies on selling over the internet and across sales channels for growth.

This week's launch of a new industry plan for investment in digital high streets is very relevant to today's shopping environment. More than 20 years after the birth of ecommerce, it's still a surprise to find how many smaller businesses still do not sell online: this week's digital high streets report puts that around a third. But digital high streets could revolutionise the way we shop, making it ever more convenient and easy to shop from the heart of our towns and cities. We hope this investment will deliver a future in which the consumer wants to stay in town to buy while benefitting from the sheer usefulness of the internet at the same time.

We also report today on Ocado, showing the power of digital retailing as it records double digit sales growth in the first quarter, and Superdry as it uses tablets to extend the range at all its UK stores. Today's IRX 2015 preview takes a look at the Retail Logistics conference, while a guest comment from Steve Sawyer of Digital Element considers the benefits of IP geolocation.

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On March 19, we host the first in our series of IRUK 500 webinars. Social media and retail: living in a world of extreme customer expectation is at 2pm on March 19. Click here to find out more or to register for the free event.

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Our research editors research and produce regular reports on pertinent ecommerce issues. Click on the links to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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