Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
Site Menu
More
User Menu
More
Mention Me
ProSKU
Beetle
IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

You are in: > Home > Views > Editorial

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

EDITORIAL How savvy retailers are capitalising on their reputation to drive sales

Linked InTwitterFacebookeCard
Customers want new ways of engagement to persuade them out of their homes to shops
Customers want new ways of engagement to persuade them out of their homes to shops

In today’s InternetRetailing newsletter we’re reporting on how retailers are capitalising on their reputation and engagement techniques to drive sale and conversion rates.

 

We cover on the ONS’s June 2018 Retail Sales report, which suggests that widely-advertised events such as the World Cup along with hot temperature motivate shoppers to get out of their homes and hit high street’s grocery and department stores, yet holding off on spending high-ticket items including electrical and home items due to Brexit-related uncertainty.

 

Amazon’s Prime Day official sale results marked the biggest-selling event in its history, with a broader effect on the UK retailers that saw an uplift in sales, despite reported outage and strike, emphasising the fact that popular events have a ’shopping-fever’ effect on consumers.

 

Hotel Chocolat is also capitalising on a customer engagement techniques to drive sales by attracting in-store clientele with chocolate lock-ins, chilled chocolate and cocoa beer. The retailer says it’s converted 200,000 new online customers.

 

Whereas, Sports Direct says that its focusing on developing a new generation of stores while improving its customer offering across all channels as it saw revenues rise by 3.5% year-on-year.

 

Similarly, Asda is also looking at "improving [its] operations to meet [customers] expectations" by considering closing its Enfield Home Shopping Centre with the loss of more than 260 jobs, following a recent opening of two fully automated home centres in London.

 

Today’s guest comment comes from Dr Jamie Graves on how retailers use their customers’ personal data securely to deliver a personalised customer service that’s GDPR compliant.

 

Webinars

Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page.

 

Image credit: Fotolia

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter