How online and multichannel are compensating for falling store sales
Online provided a sweet spot of growth this week for retailers that were seeing sales fall in store. In today's InternetRetailing newsletter we report on how ecommerce was the power behind a sales recovery at Morrisons
while at Next
, online sales helped to compensate for falling store sales.
For all these retailers, investment is multichannel strategies that enable shoppers to buy whenever and wherever they want, whether that's via a mobile phone or in the store, is coming good. In a sense, this is a change in consumer behaviour that's already happened. The next big change that forward-looking retailers are now planning for looks set to be be the Internet of Things. Forrester warns
in a report on this subject that the IoT will redefine the way that brands, and retailers, engage with their customers.
Today's guest comment comes from Callum Godwin of CMS Payments Intelligence
(CMSpi), and considers how ecommerce retailers should respond to recent changes to payment card fees.Our research
The latest InternetRetailing research, the IRUK Top500 2016 and the first 2016 dimension report, on Brand Engagement, is now available to download. Visit the IRUK Top500
section of the website to find out more.Our webinars
Click to visit the Internet Retailing webinars page
to catch up on the latest webinars, which are also available to view again on the IRTV channel
.Event presentations and interviews
Catch up with presentations and other interviews from IRC 2015 on the event website