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IREU Top500 Brand Engagement Dimension Report 2018

IREU Top500 Brand Engagement Dimension Report 2018

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From Alibaba to Decathlon: redefining retail in international markets

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From Alibaba to Decathlon: redefining retail in international markets
From Alibaba to Decathlon: redefining retail in international markets
In today's InternetRetailing newsletter we're looking well beyond our shores in search of new ideas and approaches to retail. We're looking to Europe, where our latest IREU Top500 Brand Engagement Performance Dimension report studies what works when it comes to raising brand awareness and communicating with customers in a market of 32 countries and 26 official languages.

We interview Kieran O'Shea of Decathlon on how this leading retailer uses the power of conversation to communicate sports in the varied markets where it sells.

Looking still further afield, we focus on Alibaba Group's promise to redefine retail through a pretty spectacular series of promises around its 11.11 Global Shopping Festival, which falls on China's Singles Day. From virtual reality and augmented reality, to live streaming and Katy Perry, it has it all. This festival says as much about how we might shop in the future as it does about ways into a vast consumer market of billions of shoppers.

Closer home we're looking at the distinct boost Brexit has given to online shopping, and at warnings that this will be a short-term effect.

And we report on how Tesco is taking on the newly enlarged Sainsbury's/Argos group with its promise to price-match Argos toy prices this Christmas.

Finally, today's guest comment comes from Paul Rogers, consultant at Klevu, who considers the benefits of natural language processing in ecommerce site search.

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