From Brexit to Black Friday: two dates that shook the shopping world
In today's InternetRetailing newsletter we're reflecting on two key dates of this year's retail calendar. Traders are continuing to feel the effect of the Brexit result delivered on June 24, as shown in the latest results
from the IMRG MetaPack Delivery Index, and we feature analysis
of the multichannel strategic response to Brexit.
The second key date is November 25 – or Black Friday when, predicts
the latest Adobe Digital Index, consumers will spend 10% more than they did last year, and mobile shopping will become ever more important. Today's guest comment comes from Alex Painter of the NCC Group
, who looks at how retailers can prepare their site for the biggest shopping day in the run up to Christmas.
Today we also report on multichannel strategies from leading IRUK Top500 retailers. Debenhams reports
rising online sales thanks to investment in the seamless shopping experience, while John Lewis
has identified four key shopping missions that its customers employ.Our webinars
Our next webinar is in November, when Michael Langguth, co-founder of app developer Poq, will be addressing the business case for mobile apps in retail, using case study examples from retailers including Missguided and House of Fraser. Learn how apps can drive your retail business is on November 9 at 2pm. To find out more and to register for the free event visit the Poq webinar page
Click to visit the Internet Retailing webinars page
to catch up on the latest webinars, which are also available to view again on the IRTV channel