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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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Innovating as customer expectations change: M&S, Pets at Home, Quiz, Gatwick Airport and Worldpay

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Innovating as customer expectations change: M&S, Pets at Home, Quiz, Gatwick Airport and Worldp
Innovating as customer expectations change: M&S, Pets at Home, Quiz, Gatwick Airport and Worldp
In today's InternetRetailing newsletter, the focus is on innovation. We're examining the way that retailers are looking anew at the service they offer, and at how they offer it in order to give customers with changing demands the kind of experience that they want. We're also looking at new and emerging technologies, and at how their direction of travel is changing.

We're reporting on how both Worldpay and Gatwick Airport are using augmented and virtual reality to deliver new service that resonates in a retail context, and how retailers such as Pets at Home, Marks & Spencer and Quiz are devising new retail strategies that give customers what they want. And we take a look at emojis - do they work in email subject lines?

Today's guest comment comes from Jennifer Ibe of Summit on the power of testimonials.

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