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IREU Top500 Brand Engagement Dimension Report 2018

IREU Top500 Brand Engagement Dimension Report 2018

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Mothercare, Moss Bros and Burberry on plans for joined-up selling

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In today's InternetRetailing newsletter we have the latest updates on how retailers from Mothercare and Moss Bros to Burberry are planning their multichannel strategies to meet the changing needs of consumers.

We report on how Mothercare is back in the black for the first time in five years, two years into a digital-first transformation, and how investment in multichannel has helped Moss Bros to its ongoing healthy growth in sales, both online and offline. This comes in the same week as Burberry presents a three-year plan to refocus around omnichannel, at a time when its core luxury consumers are slowing down their spending.

This comes against a backdrop of healthy online sales growth, as overall retail sales slow and visitor numbers to store fall. We have analysis from CitySprint chief executive Patrick Gallagher, who considers how multichannel retailers can combat this slowdown, while in today's guest comment slot, Philip Rooke of Spreadshirt considers what Brexit might mean for multichannel retailers.

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