Today’s InternetRetailing newsletter comes in a week that retailers from John Lewis to H&M have spelled out what they plan to do about the changing way that shoppers buy. John Lewis is putting the focus on differentiation while H&M is transforming its logistics and looking to AI and analytics for answers. Both are doing so at the expense of profits in the short-term, as they look for ways to prosper in the long-term.
As John Lewis’ Sir Charlie Mayfield said this week, every retailer will have their own answer to what he described as a "generational shift" in the way that people buy. The important thing right now, perhaps, is to be assessing what that answer should be.
This week we also report on two other interesting approaches, on Pink Boutique as it introduces sustainable packaging, and on L’Occitane as it uses machine learning to improve its personalisation.
We also have news of how more parcels are being delivered by next-day delivery – but not necessarily arriving next day – while today’s guest comment, which comes from Guy Chiswick of Webloyalty, considers why convenience is king for today’s shoppers. All of this, we hope, will be food for thought as we head into the weekend.
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