Tesco, The Outnet.com and Naked Wines: using digital to make it easier for shoppers to buy
In today's Internet Retailing newsletter, we report on retailers from Tesco
to The Outnet.com
and Naked Wines
on their quest to use digital technology to make it easier for shoppers to buy - and increase sales.
Today we also unveil the longlists for the Internet Retailing Awards 2015
, and report on the cost of out-of-stock
, as measured in two studies out this week. Today's guest comment comes from David Rigler of SQS
, who argues that it's time for retailers to recognise that those that innovate through technology will win the hearts and wallets of the customer. Our webinars
We'll be looking ahead to Black Friday in a webinar to be held with Bronto this September. Kestrel Lemen will be with us to advise retailers and marketers on planning ecommerce marketing plans ahead of the Christmas 2015 shopping season. Black Friday is coming: will you be ready?
is on September 15 at 2pm. Visit the Bronto webinar page
for more information and to register for the free-to-attend event.
A week later, we'll be with dotmailer for a webinar considering ways of engaging B2B customers. Skip Fidura, client services director at dotmailer, will be with us to discuss how to use email to market to this group of buyers in The role of multichannel in B2B ecommerce
. The webinar is at 2pm on September 22. Visit the dotmailer webinar page
to find out more and to register for free.
Click to visit the Internet Retailing webinars page
to catch up on any that you may have missed.The Internet Retailing Awards
The Internet Retailing Retailing Awards will be held on September 24 at the Mandarin Oriental, London. Nominations are now open – click here
to nominate your own company or one whose work you admire, and tickets
are now available to buy
.The Internet Retailing Conference
This week we have new speakers to unveil for the tenth annual Internet Retailing Conference
, to be held in the Novotel Hammersmith, London, hotel on October 14. Patrick Bousquet-Chavanne, member of the board and executive director – marketing & International at Marks and Spencer will be a keynote speaker. Also joining the line up are David Lindsay, senior vice president – technology at Farfetch.com and Aaron Chatterley, founder of Feelunique. Find out more about the line-up and about details including how to buy tickets on the Internet Retailing Conference website
.Our research reports
Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report
. Click on the links too to download your free copies of the Seasonal Commerce Report
and Customer Experience Report