GUEST COMMENT How customers buy: the link between offsite discovery and onsite conversion
16 Aug 2018by Apu Gupta
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The latest multichannel and ecommerce news
The latest multichannel and ecommerce news
In today's InternetRetailing newsletter, we report on the latest multichannel and ecommerce news from retailers including Morrisons, Ocado, Argos, Homebase and French Connection.
We're also looking ahead to IRX 2014, with an introduction to the Top 500 retailer footprint report and an interview with Skip Fidura of dotMailer on the do's and don'ts of email marketing.
Our guest comment today comes from Kirstie Eager of More Niche, who considers channel attribution – and why it doesn't have to be complicated.
You can also find out more about IRX 2014 in the IRX preview in the current edition of InternetRetailing magazine.
Our research
We're currently looking at the use of ecommerce techniques in the B2B sector. Take part in our survey to contribute to a research briefing that will be published later this spring.
Our events
We're now gearing up for Internet Retailing Expo 2014 (IRX 2014) in Birmingham. The event will be held on March 26 and 27 at the NEC in Birmingham, where there'll be an array of conference streams, workshops and a wide range of exhibitors showing off the latest cutting edge technologies. Watch the Internet Retailing website for the latest news on speakers and exhibitors, while registrations are open on the IRX 2014 website.
Catch-up on IRC 2013
If you missed an Internet Retailing Conference 2013 presentation that you'd like to catch up on, you can do so now through the post-event website. Visitors to www.internetretailingconference.com can access all the presentations that we've been given permission to share with our audiences.
We're also looking ahead to IRX 2014, with an introduction to the Top 500 retailer footprint report and an interview with Skip Fidura of dotMailer on the do's and don'ts of email marketing.
Our guest comment today comes from Kirstie Eager of More Niche, who considers channel attribution – and why it doesn't have to be complicated.
You can also find out more about IRX 2014 in the IRX preview in the current edition of InternetRetailing magazine.
Our research
We're currently looking at the use of ecommerce techniques in the B2B sector. Take part in our survey to contribute to a research briefing that will be published later this spring.
Our events
We're now gearing up for Internet Retailing Expo 2014 (IRX 2014) in Birmingham. The event will be held on March 26 and 27 at the NEC in Birmingham, where there'll be an array of conference streams, workshops and a wide range of exhibitors showing off the latest cutting edge technologies. Watch the Internet Retailing website for the latest news on speakers and exhibitors, while registrations are open on the IRX 2014 website.
Catch-up on IRC 2013
If you missed an Internet Retailing Conference 2013 presentation that you'd like to catch up on, you can do so now through the post-event website. Visitors to www.internetretailingconference.com can access all the presentations that we've been given permission to share with our audiences.
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