The move towards omnichannel selling is getting faster
We're moving faster to an omnichannel world with the news today that 40% of online sales
now take place over mobile devices. The milestone figure, from the IMRG, comes alongside research from Conlumino and Webloyalty that suggests consumers now prefer to buy
through ecommerce than through a store.
It's a move that is reflected in our news from retailers. We report on how Sainsbury's
is taking digital pricing into its stores and how Fat Face
has adopted a responsive ecommerce platform in the light of growing numbers of visits from mobile devices.
Today's IRX 2015 preview also considers the multichannel experience, with a look ahead at the Multichannel merchandising and selling conference
. We also have an extra guest comment
today, from Don Bush of Kount, who takes a timely look at chargebacks, how to reduce them and when their levels should spark concern.Our webinars
On March 19, we host the first in our series of IRUK 500 webinars. Social media and retail: living in a world of extreme customer expectation
is at 2pm on March 19. Click here
to find out more or to register for the free event.
Click to visit the Internet Retailing webinars page
to catch up on any that you may have missed.Our research reports
Our research editors research and produce regular reports on pertinent ecommerce issues. Click on the links to download your free copies of the Seasonal Commerce Report
and Customer Experience Report