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Editor’s column: welcome to the revolution


Sean Fleming

Sean Fleming, editor,

As you read this, the inaugural eDelivery editor’s column, ask yourself this – do I feel very revolutionary?

No..? in that case, perhaps you should consider some of the changes taking place in the sector and just how revolutionary the implications of those changes could be.

Retail has been revolutionised by ecommerce; I appreciate you didn’t need someone to come along and launch a magazine to tell you that. But ecommerce, in turn, is being revolutionised by increasing logistics capabilities – capabilities that simply weren’t available only a few short years ago, and which now promise to reshape the relationship people have with the goods they buy and the retaillers they buy them from.

In short, you take the best that ecommerce has to offer, you add a revived and resilient store estate, mix in a generous helping of ever-increasing operational capabilities, and you have the ideal recipe for finally fulfilling the promises of multichannel.

It’s an exciting time – a revolutionary time.

Our new title, eDelivery, celebrates and charts the new breed of multichannel professional – not always in the marketing and brand spotlight, but nonetheless making the promise a reality. A reality at scale, repeatably and at profit.

Those professionals in operations, logistics, supply chain, warehousing, delivery and service are together turning the retail sector’s marketing promises into the customer’s reality – online, in-store, on the doorstep, and beyond.

From predictions of Christmas-returns trouble, to the year-round issue of getting the purchased product to the expectant customer, our coverage will be respectful of your time and concentrate on connecting the customer and the commercial with your capabilities and ambitions.

Focused on the people, technologies and processes leading our industry, and informed by the Top500 research in our sister publication, InternetRetailing, we will provide insight, support and stimulus to our readers online (here on and in print through our quarterly print magazine, eDelivery.

We are people behind the screen, however, so do come and meet us in March at the inaugural at the NEC.

If you have ideas for coverage, people we should meet or would like to contribute or critique, will reach me, and goes to the whole team.

We look forward to the conversation.

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