Download the Italy 2020 Ecommerce Country Report for a full in-depth analysis of a B2C ecommerce market that has lagged behind others in Northern Europe. The report includes studies into connectivity, digital readiness and device usage.
Marketplaces have quickly become an essential part of the online retail mix for both consumers and merchants across Europe. The coronavirus pandemic of 2020 has driven many shoppers online, many for the first time, which has only thrown fuel on the fire of marketplace expansion.
Shoppers today are impatient and demanding. They expect the same digital interactions they experience on their tablets and mobiles, to be available on the websites and stores they visit, which can be challenging for established retailers trading in an omnichannel world
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