Online marketplaces have emerged as winners over the last year, providing easy one-stop shopping and reliable delivery during a time of seismic change and disruption. In fact, the latest RetailX research suggests that marketplaces have now increased their share of traffic to 55% of visitors to UK retailers and to 60% of visitors to European retailers.
Download the Italy 2020 Ecommerce Country Report for a full in-depth analysis of a B2C ecommerce market that has lagged behind others in Northern Europe. The report includes studies into connectivity, digital readiness and device usage.
Marketplaces have quickly become an essential part of the online retail mix for both consumers and merchants across Europe. The coronavirus pandemic of 2020 has driven many shoppers online, many for the first time, which has only thrown fuel on the fire of marketplace expansion.
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