In this white paper produced in association with our partner Tealium we explore the concept of zero party data, consent and the value exchange. Including interviews looking at the approaches of Stitch Fix, Orange, The Entertainer and commentary from The Very Group, Lastminute.com, Notonthehightstreet.com. We also provide 10 practical takeaways for moving to a consent-based marketing approach.
InternetRetailing takes a look ahead to Peak 2019 as the retail industry prepares for the three-months run up to Black Friday and Christmas trading. Features focus on what retailers can learn from peak 2018, how changes in the banking and payments industry are opening up new opportunities, the impact on omnichannel retailing and the changing face of mobile.
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