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Emma Herrod

Emma Herrod

Recent Articles

Sustainability report 2020 Consumers put pressure on retailers to change

Sustainability report 2020 Consumers put pressure on retailers to change

Excessive packaging and final mile deliveries are seen as harmful to the environment in the eyes of consumers across Europe. But not everyone is able to move beyond a booming second-hand market to conscious environmental purchasing.
Smart delivery: Meeting customer demands in the Covid era

Smart delivery: Meeting customer demands in the Covid era

The disruptions caused by Covid-19 have produced clear winners and losers. The bestperforming retailers have been able to maintain high standards of delivery accuracy and service while also adapting quickly to change.
State of localisation 2020: Why true localisation translates to more than just language

State of localisation 2020: Why true localisation translates to more than just language

The white paper includes deep-dive analysis into some of the localisation strategies pursued by three leading international retailers – Pull&Bear, L’Occitane and H&M
Retail Rethink: customer engagement

Retail Rethink: customer engagement

Past recessions have shown the importance of continuing with marketing rather than cutting back and the same will prove to be true during this pandemic. Consumers looking for transparency and brand stories rather than just price will judge brands and retailers on their actions during this time and these companies are keen to be seen doing the right thing for staff, customers and the wider community

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