Prepay and payments processor epay is joining forces with beacon company Appflare to allow epay-enabled stores to offer coupons and offers, mobile top ups and even payments directly to and from mobile phones.
The partnership is targeting thousands of retail stores in the UK, with the goal of rolling out the service globally over the next year. It offers retailers and brands a full, closed-loop redemption proposition whereby they can engage directly with consumers through the entire purchase cycle by sending location-specific offers which can then be redeemed by the consumer at the point of sale.
Jason Thompson, epay Regional Managing Director explains what that means: “As a leading global prepaid payments solutions provider we continue to grow our market position and lead the way in multi-channel retail innovation, which includes mobile loyalty offer redemption. Through our close collaboration with Appflare, consumers shopping in a beacon-enabled epay retail outlet can receive relevant and timely offers through their mobile phone which they can redeem at the point of sale. It’s a clear benefit for everyone involved – the shopper, the retailer and indeed the brand.”
“Beacons enable retailers and brands to engage consumers through the full purchase cycle – and positively influence their decisions on the way,” adds Owen Geddes, Founder and CEO of Appflare. “Our partnership with epay is one of the earliest for Beaconing and loyalty technology, allowing us to complete the loop from campaign creation through to redemption and purchase, which can be accurately measured with full knowledge of the consumer’s profile. In our trials, consumers have been incredibly receptive to beacon enabled campaigns with engagement levels increasing as much as fifteen fold.”
