Bringing the human touch to digital channels through AI
In an increasingly competitive retail landscape, consumers are faced with more choice than ever before. But, choice doesn’t always equal conversion - the latest research from InternetRetailing and Zoovu shows that "67% of retailers believe complex product ranges are negatively impacting sales".
Choice overload is changing how consumers shop and buy. Basic recommendations and filtering are not enough.
More brands and retailers than ever before are utilizing digital assistants, powered by conversational AI, to meet consumer needs for humanized digital experiences.
Join this webinar to:
- Learn why brands and retailers need to make digital experiences more humanized, especially concerning engagement and conversion
- How to simplify the purchase decision-making process and increase purchase decision confidence by 81%
- Uncover research from 10,000 InternetRetailing members on why it’s vital we use conversational marketing and AI to engage customers