Customer Loyalty vs. Customer Retention
It costs 500% more to acquire a new customer than it does to retain an existing one. But only 18% of companies have made retention a priority – and even fewer are focused on the next step: loyalty.
Nicola Cottrell, the Head of CRM at Sofology, will be joining us to discuss the importance of customer loyalty and its difference from customer retention. We’ll also outline the strategies that work for building true customer loyalty.
Is your marketing strategy putting your customer at the center? As an e-commerce decision maker, you’re aware of the struggles many e-commerce businesses are facing today. We’ll examine how a shift in perspective makes it possible to succeed in a challenging competitive landscape.
- How customer loyalty and customer retention differ
- The importance of keeping your customers
- Actionable strategies for maintaining your customer base – and keeping them happy
In the new world of online retail, average means bankrupt. Join our 30 minute webinar and learn what the market leaders are doing to stand apart from the crowd.