How can you turn your CDP project into revenue and margin driving success?
Insights and advice on how to succeed in selecting the right technology partner for your business
The covid crisis has pushed retailers’ to differentiate themselves from the competition. In order to deliver this goal, brands need to create the most personalised experiences possible to stand out vs. the rest. To deliver true personalisation raises new challenges, including the customer journey, which has become more complex with an increase in touchpoints to the path to sale.
In order to overcome this new challenge, retailers must focus on how they collect data types from all sources, including email, website, shop, call center, survey — and how they make sense of this in one single view for communication purposes.
Customer Data Platforms help with this — however due to the growth in this sector, there are many vendors claiming to be a CDP without the required capabilities. This, in turn, is resulting in many brands not being able to deploy the required use cases and leading to disillusionment.
In this webinar, Philip Raby, General Manager UK at mediarithmics, will lead a panel discussion with one of biggest ecommerce websites in France (name revealed at the end of August) and Robert Webster, founder of Canton Marketing Solutions. They will give retailers the best advice to start their project and boost their revenues.
In this webinar you’ll learn:
- There are 3 steps that you need to take before launching your project;
- There are basic requirements that your CDP should do ;
- The most lucrative use cases are not necessarily the ones you think ;
- How this big retailer’s use case helped the company to grow its revenues ;
- This retailer’s CDP helped the company to reduce its churn rate ;