How New Balance Mastered the Omnichannel Customer Journey
Building an omnichannel presence has become the ultimate goal for online retailers. The objective is to provide a seamless, personalised experience across any device, app, or location a customer chooses to shop — boosting brand recognition and loyalty.
Join this webinar to see how brands like New Balance and Fanatics, have mastered creating an unparalleled omnichannel customer experience by focussing on their brand and multichannel content strategy.
We’ll delve deeper into how each of these brands are using digital asset management (DAM) and product information management (PIM) solutions to help them achieve the brand and e-commerce experience we all know them for today.
In this session, you will learn:
● How New Balance delivered multichannel content with confidence while strengthening their brand strategy
● How Fanatics streamlined their marketing operations to transform their customer experience
● How DAM and PIM solutions can help support a scalable, effective digital commerce strategy