How to avoid failing in deploying a Customer Data Platform Project
Data is quickly becoming the new oil for retailers and brands. In parallel to this trend, there have been a number of challenges which have arisen to leverage customer data, including the silos where this is currently housed (e.g. datalakes, CRMs). One solution on the market which has risen to prominence is the Customer Data Platform, or CDPs.
The growth of this sector has resulted in many vendors claiming to be a CDP without the required capabilities — in turn, resulting in many brands not being able to deploy the required use cases and leading to disillusionment.
In this webinar, our guests will discuss this technology, including the challenges it solves as well as the capabilities to test for, in-line with tangible use cases which drive business value — including how a first party data strategy can reduce risks with upcoming marketing changes (e.g. the end of the 3rd party cookie).