How to create your retail A/B testing framework in 30 minutes
Every successful A/B testing programme has a clear and actionable framework driving it. But most retailers don’t have this. Instead of a systematic approach to optimisation, they look at their competitors and "best practice" to see what to test next.
In 30 minutes, we’ll show you how Conversion.com have helped companies like Clarks, Domino’s and Just Eat create a framework that focuses and prioritises their experimentation. You’ll get a template for your own business - plus invaluable advice on how to complete it.
Join Stephen Pavlovich, CEO, and Kyle Hearnshaw, Head of Conversion Strategy at Conversion.com, to find out how retailers are kicking off their experimentation programme using this approach.