How to embed the customers’ voice throughout your organisation
Competition for business is higher than ever so it is no wonder retailers are looking to their customers to help drive strategy and improve product offering.
The Future of Retail is about obsession with your customer, so how are you ensuring that every product and service that you deliver meets their accelerating expectations?
In this webinar Barry Furby, Retail Strategy Director at Bazaarvoice and Luke Kelland, Senior Customer Generated Content Manager at Sainsbury’s Digital will walk through the anatomy of a holistic Consumer Generated Content programme using examples from Argos and their successful approach to “customer obsession”.
Luke leads the Customer Generated Content team within the Digital function at Sainsbury’s. Originally of Argos legacy, the team is now responsible for the Customer Generated Content strategy and its execution across each of the eCommerce brands under the Sainsbury’s umbrella. Luke’s team remove barriers to product purchase and proposition entry, to facilitate product discovery, confident in their belief that customers who create and experience content go onto become more valuable customers.
From this webinar retailers will learn how to:
- Optimise content collection so that it drives conversion and loyalty yet retains authenticity
- Generate valuable insight across your products and services, and how to better understand your customers’ needs
- Leverage the Voice of the Customer when decision making, marketing and merchandising