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Key strategies to drive customer loyalty and growth in Fashion Retail, Hospitality and Travel

13 Dec 2022

14:00 -

15:00

Join our discussion on December 13 at 2pm where Katie Searles will talk to Dominik Pribyla, Product Marketing Manager at Bloomreach about the techniques and strategy that Hospitality, Travel and Fashion retailers can use to increase customer loyalty.

During the webinar you will learn about:

Business challenges that come with constant changes in consumer spending habits. In particular; outdated campaigns, missing a 360-view of customer journey and low conversion rates
How to adjust and scale your business in a digital-first environment. We will cover real-time, frequent and timely communication with customers, customer journey analytics, building microsegments with the help of CDE with built-in CDP, and other strategies to drive customer loyalty.

3.Case Studies of Bloomreach customers use of a CDP to drive customer loyalty and growth

Join Webinar

Learn more about Bloomreach

Learn more about Merkle

Featured Speakers

Katie Searles

Editor

DeliveryX

Katie is Editor of DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie has also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.

Dominik Pribyla

Product Marketing Manager

Bloomreach

Dominik is a Product Marketing Manager whose goal is to empower the whole company to communicate our products to the right people with the right messaging strategies. He has a background as a power user of Bloomreach Engagement, managing multiple business projects delivering millions in annual revenue. He used to work on getting the most amount of value from Bloomreach software, now he wants to help others see the business value he has seen in action first hand.

Petar Lafchiev

Mar Tech & Data Solution Consulting Lead

Merkle

Petar has over 10+ year experience in the Marketing Technology and Data industry – with the last 6 years in leading CXM agency Merkle. He specialises in building up business cases for CXM transformation and translating customer strategy into a succinct vision, KPIs, and achievable deployment roadmaps focused on MVP and quick value realisation. He works with some of the biggest companies in the UK and Europe – including in the retail space and the D2C (Direct To Consumer) space where he helps customers move away from batch and blast to real time journey management.

Grace Sinclair

Head of Loyalty Strategy

Merkle

Grace has been with Merkle for 5 years and currently leads the UK loyalty strategy practice, working with our clients to design and optimise their loyalty programmes and overarching customer experience. Her background in data and analytics alongside her rich experience in loyalty programme design and management enable her to take a robust, data led approach to all her work, ensuring solutions meet customer needs and expectations while delivering tangible business value.

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