Navigating Needs. The path to profit in ecommerce.
A transactional customer buys once. A loyal customer buys multiple times. The most valuable customers - the brand advocates - encourage others to buy as well.
We’ve taken Maslow’s hierarchy of needs and mapped it to the online shopper, identifying the 5 tiers a retailer needs to nail, in order to reach the top of Maslow’s pyramid and motivate potential customers to become advocates.
Join our Editor-in-Chief Ian Jindal, Klarna’s VP Marketing Laurel Wolfe and BigCommerce’s Director of Strategic Partnerships Deepak Anand as they share the top tips to allow retailers to better connect with customers, drive sales and create an army of advocates to help create future growth.