The Consumer Experience Challenge: What Does It Mean, and Why Does It Really Matter?
Mon 18-Jun-2018 - Tue 19-Jun-2018
09:28 - 09:28
Over the last few years, how many times have you heard an executive say: “We must put the customer in the center of everything we do”? But we all know there’s a world of difference between paying consumer experience lip service and prioritizing it.
In this webinar, hear from Salesforce experts about why a cohesive consumer experience has never been more important.
Along the way, you’ll hear new data from our survey of 550 global brand leaders to find out why consumer experience is a key differentiator today and where the biggest consumer experience challenges lie.
- The biggest consumer experience challenges for brands (spoiler alert - it’s the top of the funnel)
- Consumer experience ownership is scattered throughout the enterprise
- Experience encompasses marketing, commerce, and service, and a solid consumer experience strategy should address all three