The New Normal Fundamentals: Data based decisions post COVID-19
As the COVID-19 crisis continues, businesses are trying to come to terms with how the new normal will look and how they can succeed in a changed landscape. It’s not possible to predict the future, but it is possible to make informed decisions and prepare for different scenarios, based on the data at hand. The right strategies will make the difference between companies that succeed and those that fail.
Join Exponea’s VP of Client Services, Jamie O’Gorman and Fitflop’s Digital GM, Martin Francis for a look at what it will take for companies to thrive both during this crisis and the times that lie ahead.
We’ll look at:
- How the behavior of customers is changing and will continue to change
- The importance of creating new customer personas
- How to understand your organization’s maturity level for the coming changes
- How to not alienate your current customers while also catering to all new audiences
We will end with a discussion and Q&A where we can all learn from each other’s points of view.