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ExactTarget buys corporate Twitter service provider

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Direct marketing specialist ExactTarget has acquired corporate Twitter service CoTweet.

The aim is to create “the first enterprise solution to manage social media, email marketing and mobile marketing by combining the power of ExactTarget and CoTweet”.

“Together we’ll provide businesses a complete solution to tie together all forms of interactive communication — email, mobile, social, sites,” says the official announcement.

“Increasingly customers and partners around the world have asked for a solution to integrate social media more closely with other interactive marketing channels,” it continues. “Combining CoTweet’s proven results and expertise in social media with ExactTarget’s enterprise interactive marketing platform, we are delivering global brands a powerful and complete solution to communicate with customers and prospects across all interactive marketing channels.”

CoTweet lets companies manage up to five Twitter accounts through a single CoTweet login and enables a number of co-workers to all work as a team posting news and responses on company Twitter accounts. Customers include Dell, Starbucks, Microsoft — and Twitter.

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