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Fashion retailer Little Mistress adds Ukash payments

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Online-only women’s fashion retailer Little Mistress has added Ukash as a payment option for its customers, who are mostly younger women.

Ukash is a payments service that turns cash into digital online credit in various ways, and Little Mistress can see the benefit given the young profile of its customers. It is launching the service with a social media competition.

Georgios Chiotis, ecommerce director at Little Mistress, said: “We are really excited to have launched this competition with Ukash. We have observed how important a well-thought out competition is for customer engagement and interaction; we optimise all our posts on social and eshots to engage our customers, resulting in powerful social campaigns through our Facebook app, trending campaigns on Twitter, and UGC-led content on Instagram. The competition is an opportunity to increase brand awareness for us and Ukash.”

Malcolm Berg, director of merchant services for Ukash, said: “Little Mistress is a fashion-forward brand aimed at 16- to 25-year-olds, so adding Ukash as a payment option offers this young audience more choice and convenience at the checkout.”

Other online fashion retailers using Ukash include TJ Hughes , Elvi and Accent Clothing. The service is a global ecommerce cash payment method that enables consumers to use cash when shopping online. Ukash has no age limit, which makes it a valuable alternative payment method for online retailers who want to reach the widest possible audience.

Ukash codes are purchased with cash in retail outlets like shops, petrol stations and kiosks. The unique 19-digit codes can then be used to pay directly on any websites that accept Ukash transactions, or loaded onto prepaid cards and e-wallets.

In April this year Ukash added a service that lets its vouchers be turned back into cash, enabling ecommerce retailers to refund purchases made using the service, or to offer online customer-loyalty-schemes to cash-only customers.

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