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Fat Face chooses Adyen as payment partner as it embarks on five-year growth plan

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Adyen, the payments platform of choice for many of the world’s leading companies including eBay, has signed up to work with British clothing and accessories retailer Fat Face.

The partnership will help Fat Face to realise its five-year growth plan, which includes increasing its ecommerce presence and breaking into new markets around the world.

With Adyen’s understanding of preferred local payment methods and its ability to provide retailers with these payment options, Fat Face is able to easily enter new regions and hit the ground running.  The integration with Adyen is part of a wider revamp of Fat Face’s ecommerce offering. The retailer is also working with digital commerce agency Astound Commerce, which is managing the new ecommerce platform implementation.

“It was important that we partnered with a provider who understood the variations in local payment preferences and could deliver these into a single platform. Thanks to Adyen, we are now able to launch new local sites quickly, with payment methods that suit all of our customers. They also align our sales channels to deliver a complete customer journey, regardless of the channel they are buying through,” said Paul Wright, Director of E-commerce and IT, Fat Face.

“As a great British retail success story, we are proud to be part of Fat Face’s five-year strategy. More and more retailers realise the need to have strong payment offerings to increase revenue and keep up with the consumer demands for digital shopping,” said Myles Dawson, UK Country Manager, Adyen. “We are committed to making payment processes as easy as possible for retailers, while delivering a great experience for customers.”

While many European countries share the Euro, their preferred payment methods often differ. In Germany for instance, Giropay and SOFORT are online banking transfers which represent 40% of all payments made in Germany, whereas in the Netherlands, iDEAL is the most widely used online payment method as it is considered one of the most secure. The ability to provide local payment knowledge and platform capabilities attracted Fat Face to Adyen as it will help to optimise the retailer’s check-out process and increase conversions.

“Fat Face is an iconic British lifestyle brand that is evolving to cater for the ever-changing demands of the consumer in today’s digital economy”, commented Terry Hunter, UK Managing Director, Astound Commerce. “Any retailer looking to compete online needs to ensure it’s offering the best possible user experience to attract and retain customers from across the globe. This includes a variety of payment options to streamline the online journey, from home page to checkout. We’re pleased to support Fat Face as it expands and bolsters its online presence.”

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