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Fat Face focuses on local payments as it plans for international expansion

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Fat Face is focusing on offering local payments as it plans for expansion into new international markets.

The fashion retailer is to work with payment platform Ayden as it moves its five-year plan forward, with its focus on boosting its online presence and taking it into new territories.

The integration with Adyen is part of a wider revamp of Fat Face’s ecommerce offering. The retailer is also working with digital commerce agency Astound Commerce, which is managing the new ecommerce platform implementation.

“It was important that we partnered with a provider who understood the variations in local payment preferences and could deliver these into a single platform,” said Paul Wright, director of ecommerce and IT, at the retailer, ranked in the Top150 of IRUK Top500 research. “Thanks to Adyen, we are now able to launch new local sites quickly, with payment methods that suit all of our customers. They also align our sales channels to deliver a complete customer journey, regardless of the channel they are buying through.”

Myles Dawson, UK country manager at Adyen , said: “As a great British retail success story, we are proud to be part of Fat Face’s five-year strategy. More and more retailers realise the need to have strong payment offerings to increase revenue and keep up with the consumer demands for digital shopping. We are committed to making payment processes as easy as possible for retailers, while delivering a great experience for customers.”

While many European countries share the Euro, their preferred payment methods often differ. In Germany for instance, Giropay and SOFORT are online banking transfers which represent 40% of all payments made in Germany, whereas in the Netherlands, iDEAL is the most widely used online payment method as it is considered one of the most secure. The ability to provide local payment knowledge and platform capabilities attracted Fat Face to Adyen as it will help to optimise the retailer’s check-out process and increase conversions.

“Fat Face is an iconic British lifestyle brand that is evolving to cater for the ever-changing demands of the consumer in today’s digital economy”, said Terry Hunter, UK managing director at Astound Commerce. “Any retailer looking to compete online needs to ensure it’s offering the best possible user experience to attract and retain customers from across the globe. This includes a variety of payment options to streamline the online journey, from home page to checkout. We’re pleased to support Fat Face as it expands and bolsters its online presence.”

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