RetailX researchers took an analytical approach to find out how leading UK retailers use Facebook in practice. Fernando Santos, RetailX project manager, explains how they did it, and what they found.

Show people the goods, explain why this is the place to buy them… Fernando Santos, research project manager with RetailX, outlines some of the key results in our ongoing research into the merchandising techniques employed by Europe’s most successful retailers

Develop customer relationship

Research Articles | 18 Apr 18

Retailers are working across channels to engage with existing and potential shoppers, writes Fernando Santos, research project manager at RetailX

Analysing the Numbers

Research Articles | 09 Mar 18

How do leading UK retailers measure up when it comes to Operations & Logistics? InternetRetailing researcher Fernando Santos explores the figures that underpin deli

Research focus on returns

Research Articles | 09 Mar 18

InternetRetailing researcher Fernando Santos shines the spotlight on what the latest InternetRetailing research says about returnsReturns have taken centre stage in r

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Fernando Santos

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How leading retailers use Facebook

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Develop customer relationship

Analysing the Numbers

Research focus on returns

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