Close this search box.

From ‘Customer Lifecycle’ to “Customer’s Life”

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

Questions: 14

Time: 3-5 minutes

Prize: Apple Watch Series 3 (GPS + Cellular)

Take part here

Performance marketing has focused upon the cycle of attract-convert-retain, with the sales serving to justify this discipline as a high-ROI focus for commercial success. Recent developments across the retail spectrum however have seen brands’ focus move from the bare transaction to the ‘customer’s lifetime value’. While this sounds simple and self-evident, even defining the customer, the lifetime and the value can cause difficulties.

In this survey we are considering the extent to which retailers and brands have a full, sustained and relevant connection with customers, above and beyond the transactional points of the sales cycle and we’d like to hear your thoughts.

We appreciate you providing your feedback on the matter in this short survey: there are 14 questions which should only take 4-5 minutes to complete in all. Upon completion, as a thank you for your participation, you’ll be entered into the draw to win an Apple Watch Series 3 (GPS + Cellular). (Only valid entrants who complete all fields and questions will be entered into the draw).

Take part here

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on