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From John Lewis to The Hut Group and eBay: approaches to retail technology

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In today’s InternetRetailing newsletter we report on the different approaches that leading multichannel and ecommerce retailers are taking to retail technology.

Whether it’s John Lewis investing through its JLAB programme in start-up technology, or The Hut Group, challenging potential members of its leadership programme to come up with technological or marketing innovations, or eBay trialling a solution that enables it to target customers who are in the mood to buy, the leaders in this sector are recognising the fundamental importance of innovation to their businesses. This will only get more important in a fast-moving and competitive environment in which retailers that stand out through the new and relevant services they offer will have the edge.

In today’s newsletter we also have 12 approaches that leading European retailers take to brand engagement, we have an interview with Sharon Forder of Salesforce on Demandware’s transition to Salesforce Commerce Cloud, and our guest comment comes from Nenad Cetkovic of Lengow on Facebook strategies.

Our webinars

Our next webinar is in November, when Michael Langguth, co-founder of app developer Poq, will be addressing the business case for mobile apps in retail, using case study examples from retailers including Missguided and House of Fraser. Learn how apps can drive your retail business is on November 9 at 2pm. To find out more and to register for the free event visit the Poq webinar page.

Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.

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