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Expand your customer reach with guidance

Expert partner: goMoxie

In the not-too-distant past, a number of courageous companies took a risk and adapted their live chat strategy for use within a sales context, effecting impressive conversion and order value rates. Not only did the conversion rates of customers who engaged in chat increase, but the revenue per engaged customer also grew 5-10-fold. It’s no wonder other companies began following suit and started using chat in the hope of promoting engagement. Although some businesses reached success with chat, others hit economic hiccups along the way.

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Expand your customer reach with guidance

 

 

GUIDING CUSTOMERS (WITHOUT HUMAN ASSISTANCE) REDUCES COSTS AND DRIVES GROWTH

 

We identified chat’s three main pain points below:

 

  • Having a live interaction with a customer during a sale can erode profits for many companies and also increase the cost of acquiring new customers.
  • Reach is capped based on agent capacity and increasing that capacity can be too costly.
  • Customers want to be self-sufficient as much as possible – guidance enables them to get what they need quickly and efficiently.

The key is striking a balance with your customers. Engage those who require assistance with live experts when needed, and provide digital guided self-service to a broader segment of customers and site visitors.

 

Read the full article here

 

About goMoxie: goMoxie’s digital guidance platform improves the customer experience and increases conversion rates for faster company growth. Create certainty, empower customers, and get results with goMoxie. www.gomoxie.com

Expert partner: goMoxie
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