Sosandar, the online women’s fashion brand, has seen revenues up by 52% year-on-year, hitting £4.3 million for the half year to the end of September.
In August the Company successfully launched with both John Lewis and Next on their website platforms. Initial trading has been pleasing and the ranges have already been expanded on both platforms.
In September Sosandar returned to a limited amount of advertising on TV, as well as investment in direct mail brochures, to complement existing social and email marketing campaigns, delivering excellent initial results. Revenue in September increased by 54% from the prior month and, despite marketing spend being half what it was the prior year, revenue grew by 36% year on year. In addition, record trading has been seen on two days in September.
Ali Hall and Julie Lavington, Co-CEOs comments: “We are delighted to have continued to demonstrate the strength of the Sosandar brand and agility of our model, growing our sales, product range and customer base during such a challenging trading environment.”
Hall continues:” Our customer database, and their loyalty, is the backbone of our performance. The feedback from our customers throughout lockdown has been fantastic and it is clear that they love wearing Sosandar clothes, whatever the circumstances. Following the successful re-introduction of TV advertising and brochure activity in September, we will continue cautiously investing in marketing to underpin customer database growth throughout October and November. “
Lavington concludes: “Notwithstanding the continued uncertainty, we continue to believe that we can take significant market share within our demographic, particularly as the lockdown period escalated growth in online retail. We remain confident in what the future holds for Sosandar.”