Close this search box.

Germany’s leading online private shopping club expands into UK

This is an archived article - we have removed images and other assets but have left the text unchanged for your reference

Germany’s leading online private shopping club,, has made a “significant investment” in UK-based

Since its launch two years ago brands4friends has built annual revenues of €80m and, says the company, “the investment accelerates the international expansion of and will allow to become the UK’s leading online private shopping club.”

Established in London in July 2007, offers a diverse portfolio of lifestyle, fashion, homeware and leisure product categories spanning over 450 partner brands.

“After carefully examining various options, it quickly became apparent that was our first choice in the UK,” says Christian Heitmeyer, CEO and founder of “The combination of entering one of the largest and most key ecommerce markets in Europe and partnering with holds enormous potential.”

“The existence of a strong management team led by CEO Nish Kukadia and our learning curve convinced us that together we will reach the leading UK position,” he added. “The expansion will benefit our valued brand partners in terms of brand awareness, sales and image and also our customers by gaining access to even more top brands from the planned portfolio expansion.”

“Having on board provides with the best route to realising our plans and pursuing an aggressive growth strategy,” adds Nish Kukadia, chief executive at “The team in Germany has already demonstrated an exceptional capacity to create a market-shaking online shopping club business. We will work closely to share and capitalise on their learnings, technology, marketing intelligence, infrastructure and cross-sourcing opportunities, which will undoubtedly benefit the combined supplier portfolio and extensive customer base.”

Read More

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on