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Grapple unveils insights engine to give brands a view of what their mobile consumers want

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Grapple, a mobile innovation agency, has unveiled what it claims is the world’s first mobile and tablet Insights Engine specifically built for major brands and businesses. The Engine aggregates global insights derived from over 250 branded applications across 325 different smartphone and tablet devices.

Overlaying the client’s business challenges with these insights allows Grapple to provide data-driven recommendations at the first phase of idea generation and to also inform iterative development.

Developed and maintained by Grapple as an in-house tool, the Insights Engine provides the intelligence that major businesses need to get the most out of the channel and is already proving to dramatically increase conversion metrics – from download to revenue. Clients benefiting from the technology include Whitbread’s Premier Inn, which saw conversions from its recently re-launched iPhone application increase from 3% to 5.9%.

Through constantly harvesting data anonymously and securely, the Insights Engine identifies uniquely mobile trends as they happen – from emerging platforms and consumer behaviour, to the most popular features by sector.

Alistair Crane, Grapple CEO, comments, “There’s already so much data available, but very little is of real value to businesses. Grapple is making commercial sense of the emerging trends to guarantee success for clients. We’re incredibly proud to announce the Insights Engine, a true example of Big Data within the mobile sector. Insights derived from the Engine have already informed multi-million pound business decisions.”

Crane adds: “The tool has fast become a catalyst that fuels creativity and ensures success for our clients. It gives Grapple the leading edge as the strategic mobile partner of choice for leading businesses.”

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