Groupon has redesigned its UK website in a step towards becoming an online marketplace rather than simply a daily deals site.
Changes to the site are aimed at making it easier for customers to browse Groupon’s deals and come alongside updated iPhone and Android apps.
“In the four years since Groupon launched in the UK, the number and variety of deals have grown rapidly,” said Tamer Tamar, senior vice president, Groupon EMEA. “Groupon UK has added thousands of new deals across local, product and travel in the last year alone. Our new site and mobile apps mean you can quickly find exactly what you want to do or buy, anytime, anywhere.”
Changes to the website include updated search bar, browse and location-related features. There’s been an emphasis on images and deals collected around themes such as Christmas. On the app, customers can now click a tab to see what’s near to them geographically.
Today’s changes were first implemented in the US market in November 2013, Groupon’s fifth anniversary.
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