Online marketplace OnBuy has appointed experienced marketeer Cherie Cook, to lead the marketing team to drive the development of the brand, improve customer experience, and to create an overarching proposition for the marketplace, helping it to become the next household name.
Before joining OnBuy, Cherie held positions at Thomas Cook, Bupa and most recently AO, where she led the marketing team to run multi-million-pound campaigns helping the business to grow threefold.
Cas Paton, Founder and CEO of OnBuy comments: “As a true marketing visionary and a leader of AO’s fantastic marketing to date, Cherie has been there and got the t-shirt! She was the best candidate for OnBuy to fuel our next wave of growth. She’s a forward-thinker with a ‘get it done’ approach – qualities needed to move at the scale we expect.”
Cook will be leading large-scale marketing campaigns for OnBuy in 2023, allowing the brand to reach millions more customers and showcase its proposition of being the marketplace that doesn’t compete with its brands and retailers and rewards customers for their loyalty.
Commenting on her appointment, Cook says: “OnBuy are on a mission to reimagine how we shop online. In a few short years they’ve achieved well-documented success, gained support from huge brands and millions of shoppers. I’ve experienced first-hand what is possible when you truly put customers at the heart of all that you do, so I’m excited to be part of the team that will write the next chapter of the OnBuy story.“There’s so much more we all want to do to raise the bar for customers and sellers and establish a new ordinary; we’re only just getting started. The marketing team – which is full of smart, curious, and driven people – are set to make OnBuy a destination customers come back to time and time again,” Cook concludes.