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Guy Chiswick

Guy Chiswick

Recent Articles

GUEST COMMENT Why convenience is king for today’s customers

GUEST COMMENT Why convenience is king for today’s customers

Customers are firmly in the driving seat when it comes to selecting which retailers are most deserving of their attention and share of wallet. Faced with ever-increasing competition, this means brands have to work harder than ever to understand the purchasing journey, targeting shoppers in effective ways across multiple channels and meeting their needs so they’ll keep coming back.
GUEST COMMENT Why convenience is king for today's customers

GUEST COMMENT Why convenience is king for today's customers

 Guy Chiswick is managing director at Webloyalty Northern Europe
GUEST COMMENT Collaborate to innovate: How retailers and tech firms are evolving the industry together

GUEST COMMENT Collaborate to innovate: How retailers and tech firms are evolving the industry together

It’s difficult to imagine a world without Amazon and Google.
GUEST COMMENT Retailers shouldn’t underestimate the power of online reviews

GUEST COMMENT Retailers shouldn’t underestimate the power of online reviews

The web has changed the retail landscape on a fundamental level, allowing online retailers to have an even bigger audience to tap into.
GUEST COMMENT Raise the bar with customers or risk losing £120bn from defections

GUEST COMMENT Raise the bar with customers or risk losing £120bn from defections

It’s a fact: customers are bored.

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