£8. 5bn will be lost this year due to websites taking longer to load than their customers are prepared to wait estimates online marketing, ecommerce and retail consulting specialist Summit . CEO Hedley Aylott explains further. Three seconds has become the accepted time for a web page to load and the ﬁgure against which the industry benchmarks itself. However, by analysing the most popular 230 retail websites in the UK and benchmarking them against the industry standard for site s
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